Byways Cuts Add Rates 50 Percent

A number of technological advances including complete digital in-house production and direct-to-plate printing hyave allowed Byways magazine to reduce its costs for the new year.

A full-page Black & White advertisement will drop from $1,900.00 per page to $950.00 per page. A one-half page advertisement drops from $1,300 to $650.00. Add $250.00 for 4-Color advertisements.

"At a time when advertisers are reevaluating cost effective ways of reaching their markets, we are able to lower our costs to provide an attractive method to reach 5,000 motorcoach charter and tour operators."

Byways is a controlled circulation publication that reaches 5,000 prequalified motorcoach charter and tour operators and tour planners.